Post by rahim on Feb 1, 2024 10:08:30 GMT
set up in administration. In the German-language Universal Analytics, these are located under “Administration” (the gear at the bottom left) > “Targets”.Here you can set how the conversion should be defined. An overview of the most common options:Smart goalWe strongly advise against using “smart” goals. In this way, Google itself determines a conversion based on various factors.Length of timeWe can only advise against using duration as a conversion. On the one hand, many people don't understand how.
Google measures time duration and, on the other hand, it is difficult to DB to Data assign a value to a duration.GoalA URL can be defined here. For example, if after submitting a form you are redirected to a “thank you.html page”, you could enter “thank you.html” here.eventHere you can, for example, use events that you measure through Google's Tag Manager.Google Analytics 4There are already 5 standard conversions in Google Analytics 4:purchase (for web & mobile apps)first_open (mobile apps)app_store_subscription_convert (mobile apps).
app_store_subscription_renew (mobile apps)in_app_purchasse (mobile apps)These conversions cannot be activated or deactivated.If you now want to define your own events as conversions, this is very easy. Under “Events > Events” you can define events as conversions with a mouse click:More flexibility in target measurement with the help of the tag managerOne advantage of a tag manager is that events can be measured flexibly without making adjustments to the website.The measurement of events can be flexibly adjusted and expanded without having to make changes to the website itself.A tag manager is therefore used in almost all campaigns in which performance (in addition to brand awareness, etc.) is the focus.
Google measures time duration and, on the other hand, it is difficult to DB to Data assign a value to a duration.GoalA URL can be defined here. For example, if after submitting a form you are redirected to a “thank you.html page”, you could enter “thank you.html” here.eventHere you can, for example, use events that you measure through Google's Tag Manager.Google Analytics 4There are already 5 standard conversions in Google Analytics 4:purchase (for web & mobile apps)first_open (mobile apps)app_store_subscription_convert (mobile apps).
app_store_subscription_renew (mobile apps)in_app_purchasse (mobile apps)These conversions cannot be activated or deactivated.If you now want to define your own events as conversions, this is very easy. Under “Events > Events” you can define events as conversions with a mouse click:More flexibility in target measurement with the help of the tag managerOne advantage of a tag manager is that events can be measured flexibly without making adjustments to the website.The measurement of events can be flexibly adjusted and expanded without having to make changes to the website itself.A tag manager is therefore used in almost all campaigns in which performance (in addition to brand awareness, etc.) is the focus.